Why this single signal converts so well
A UK company crossing £10.2M turnover for the first time is a textbook trigger event. Within 30 days of filing they will be:
- Forced into a statutory audit for the next financial year
- Onboarding a new mid-market accounting firm (usually because their existing bookkeeper can’t sign off on FRS 102)
- Reviewing their corporate-governance and HR policies (Medium-sized reporting requires far more disclosure)
- Re-tendering at least one core software contract (most pre-£10M stacks don’t survive the leap)
That is a four-vendor opportunity per company, all activated by the same atomic event, a single iXBRL tag clearing £10,200,000. Catching that event the day it lands on Companies House gives outbound teams roughly a 72-hour first-mover window before the bureaus refresh and the inboxes get crowded.
We deliver the crossings in three ways:
- Daily 06:00 GMT CSV for procurement, legal and audit firms
- Webhook fired in real-time for outbound sales teams running an outbound cadence platform
- JSON API for embedding into CRM enrichment pipelines
Every record cites the originating filing reference, so compliance can audit the trigger if needed.
